Behind the Design, Ep. 73: Daydream Seasons – Vitality Athletic Apparel

Behind the Design, Ep. 73: Daydream Seasons

Behind the Design, Ep. 73: Daydream Seasons

Embrace this Moment

As a mom, wife, influencer, and entrepreneur, Vitality’s CEO and Cofounder Taylor knows there’s no single version of what life is supposed to look like. 

Every new phase brings its own priorities, joys, and challenges. Our next collection, Daydream Seasons, is an invitation to embrace the season you’re in.

With Daydream Seasons, one of fall’s favorite activewear looks gets its moment. The Drawcord Pocket Pant and Drawcord Pocket Volley Short mark the first time we’re introducing a drawcord to our activewear bottoms, bringing added fit, function, and versatility.

Both the Drawcord Pocket Pant and Volley Short feature side pockets built with bonded seams for an even sleeker look, bringing function without sacrificing clean lines.

The Overlap Bra and Overlap Tank offer fresh ways to wear Daydream. Soft, featherlight, and super supportive, they have a higher scoop neckline that hugs you in all the right places, with a barely-there feel you'll want to wear long after your workout.

The collection comes to life in three original heathered colorways: Cabernet, Balsam, and Pumpkin Spice. These are rich, evocative hues perfect for the cooler months and made even more striking with the addition of contrast stitching and piping details.

Whether you’re working out or running meetings or chasing toddlers around the house, our Daydream fabric’s low-impact, easy-to-wear feel naturally lends itself to the many seasons, roles, and rhythms of your day. It’s the perfect backbone to a wardrobe that moves with you through your life, not just through your workouts.

Daydream Seasons launches Thursday, October 22 at 10am MT / 12pm ET. But text subscribers and Shop Vitality app users get Early Access starting at 9:30am MT / 11:30am ET. So make sure to sign up now if you want to score your picks.


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